The Dell'Avvocata family founded their first online shop in 2015 at the suggestion of a large Swiss manufacturer of hand and nail cosmetics. This was the starting signal for a new era. The range of products in the online shop has been expanded to include other Swiss cosmetics products over the course of the first few years.

This success led to the desire for our own product line. In the course of intensive discussions with manufacturers, dealers and end customers from the cosmetics industry, the Dell'Avvocata family quickly recognized the needs and the enormous potential. The family's recipe for success is basically simple: combining the right ingredients with the extraordinary. The products must be innovative and solve exactly the problems of the customers!

The Dell'Avvocata family developed their first product under the name "BS24 Pure Beauty" over the next two years. An innovative, extremely high-quality, fast-acting and hitherto unique anti-aging serum.

Encouraged by the success of the serum, four more high-quality and effective products for the face, eyelashes and lips were developed. These BS24 products are as simple as they are efficient and have since completed the range of innovative anti-aging face care products.