The Dell'Avvocata family founded its first online shop in 2015 at the suggestion of a major Swiss manufacturer of hand and nail cosmetics. This marked the beginning of a new era. Over the course of its first few years, the online shop's product range was continually expanded to include additional Swiss cosmetic products.

This success gave rise to the desire for their own product line. Through intensive discussions with manufacturers, retailers, and end customers in the cosmetics industry, the Dell'Avvocata family quickly recognized the needs and enormous potential. The family's recipe for success is essentially simple: combining the right ingredients with the extraordinary. The products must be innovative and solve customers' exact problems!

Over the next two years, the Dell'Avvocata family developed their first product, "BS24 Pure Beauty." It was an innovative, extremely high-quality, fast-acting, and unique anti-aging serum.

Encouraged by the success of the serum, four additional high-quality and effective products for the face, eyelashes, and lips were developed. These BS24 products are as simple as they are effective and have since completed the innovative anti-aging facial care line.