Burberry presents Hero, the first fragrance by Riccardo Tisci for Burberry.
A new masculine zeitgeist that explores duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as an expression of modern heroism.
Burberry's vision of modern heroism challenges traditional stereotypes of masculinity. We encourage men to transform, to find the courage to accept themselves in order to achieve the extraordinary.
Man and horse mirror each other in their movements and go to their physical limits. You transform into a mythical creature that stands as a metaphor for personal transformation. A new man. A new hero.
Burberry Hero is surprising and adventurous, combining opposites such as strength and subtlety, power and sensitivity, athleticism and creativity.
Representing a captivating marriage of strength and freshness, the Burberry Hero fragrance represents a modern man's balance of power and sensitivity.
The fragrance is fresh, vibrant and bold. Sparkling bergamot invigorates and juniper and black pepper round off the perfume. Juniper is a classic ingredient of British perfumers. It gives the fragrance a dynamic freshness and is complemented by three warm cedarwood oils from three mountain ranges: the Apalachen Mountains in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia.
The bottle of Burberry Hero is a modern reinterpretation of the Burberry perfume by Riccardo Tisci - for the first time with the embossed TB monogram. Strong and modern, like the scent it contains. The angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.
A new masculine zeitgeist that explores duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as an expression of modern heroism.
Burberry's vision of modern heroism challenges traditional stereotypes of masculinity. We encourage men to transform, to find the courage to accept themselves in order to achieve the extraordinary.
Man and horse mirror each other in their movements and go to their physical limits. You transform into a mythical creature that stands as a metaphor for personal transformation. A new man. A new hero.
Burberry Hero is surprising and adventurous, combining opposites such as strength and subtlety, power and sensitivity, athleticism and creativity.
Representing a captivating marriage of strength and freshness, the Burberry Hero fragrance represents a modern man's balance of power and sensitivity.
The fragrance is fresh, vibrant and bold. Sparkling bergamot invigorates and juniper and black pepper round off the perfume. Juniper is a classic ingredient of British perfumers. It gives the fragrance a dynamic freshness and is complemented by three warm cedarwood oils from three mountain ranges: the Apalachen Mountains in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia.
The bottle of Burberry Hero is a modern reinterpretation of the Burberry perfume by Riccardo Tisci - for the first time with the embossed TB monogram. Strong and modern, like the scent it contains. The angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.
