The first fragrance fully developed in the creative vision of Alessandro Michele: a fragrance that celebrates the authenticity, vibrancy and versatility of women - and blossoms in a natural, expressive and individual way. Gucci Bloom was composed and created by Master Perfumer Alberto Morillas, under the direction of the House's Creative Director, to unfold like its name and capture the scent of a blooming garden full of diverse flowers. Tuberose and jasmine combine with rangoon creeper - a unique flower discovered in southern India and used for the first time in perfumery to create a lush scent that transports the wearer to an imaginary garden. The fragrance is presented in a lacquered porcelain-like bottle in a vintage powder pink shade with a Gucci label appliqué.
