The first Shiseido Foundation with ActiveForce™ Technology that refreshes itself non-stop. Our long-lasting liquid foundation adapts perfectly to the skin and shows no weakness even in heat, excess sebum, humidity, environmental stress and strong facial expressions. For a flawless finish that looks freshly applied for 24 hours. Skin looks and feels fresh all day long. Weightless comfort and breathable. Easy to blend and can be individually intensified.
Since the colors of our innovative foundation were inspired by the skin and they also adapt perfectly to the respective skin tone, the ideal shade can be found ideally.
- For every skin type
- Medium, buildable coverage
- Fresh, natural finish
- SPF 30
- oil free
- 24h moisturizing
- Waterproof, smudge-proof
- 94% of women agreed the foundation felt comfortable on the skin.*
- 88% of women loved the texture of the product*
- 81% of women agreed foundation reduced the appearance of pores*
- 81% of women agreed their skin looked fresh after 24-H*
• ActiveForce™ Technology is Shiseido's exclusive complex that protects a flawless finish from the effects of sweat, sebum and facial movement.
• Responsive Sensory Technology adapts to skin condition, tone and texture for a natural finish.
• The wild thyme extract has an antioxidant effect.
• The protective polymer with anti-adhesive properties prevents dirt from sticking to the skin.
• The Smart Correcting Powder patented by Shiseido improves the skin structure and optimizes the skin tone.
Application: Shake well. Twist the pump dispenser to unlock the pump. Hold the bottle at an angle and press the pump dispenser to dispense the foundation into the palm of your hand. Apply after facial care and distribute evenly from the center of the face outwards. Build desired opacity with additional layers. Always turn the pump dispenser back to its original position to close the bottle. Wipe dispenser after use.
